Svivlo is making waves in the baitcaster sector for its ‘no backlash’ reels. But how can retailers take advantage of the phenomenon? Inventor and CEO Patrik Zander explains ahead of his attendance at the EFTTEX ...

For nearly seven decades, ICAST, along with its predecessors, has been the largest annual event in the sportfishing industry. Imagine six football stadiums full of fishing tackle and multiple city blocks bristling with anglers for ...

Few fishing brands start with a foundation as unique as Kuore. Behind the fast-growing Finnish soft bait company is one of the co-founders of Supercell, the globally successful mobile games developer. But for him, the ...

One of the largest suppliers of fishing tackle in the UK has introduced a new sales model that targets anglers direct, but which it says ensures independent retailers benefit from the shift rather than lose ...