Renowned rod maker, St. Croix, has appointed Ryan Teach as Rod Brand Manager, a new position in the business.  He will be responsible for developing products and implementing brand strategies, using angler, retailer, company and ...

Bassmaster’s annual audit of which baits won its Elite Series tournaments in the US throughout the year provides an invaluable insight for anglers and the industry. Although it does not reveal brand names, it does ...

The latest iteration of the Simms Fishing Products G3 Wader – first introduced 20 years ago – won’t be available until January next year, but the company CEO Casey Sheahan couldn’t resist alluding to the ...