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App developers: We are now seeking partners with industry expertise
Growing Danish brand signs exclusive Italian distribution deal   
Major US tackle retailer ‘preparing’ for bankruptcy
Consequences of Middle East conflict begin to bite for Australian tackle supplier
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Global News

Europe
AKIOS grows presence in niche multiplier reel segment
May 7, 2026

AKIOS multiplier reels were introduced to the UK market in 2010 by Simon Bradbury following his departure from Abu Garcia / Pure Fishing in 2009. Leveraging direct design and development experience gained from legacy high-performance ...

Europe
Konger targets international expansion at EFTTEX
May 7, 2026

Polish tackle supplier Konger is using its presence at EFTTEX to accelerate international expansion, with a clear focus on strengthening its distribution network and building long-term business partnerships. Backed by more than four decades of ...

America
ASA head to lobby US government against imposition of additional trade tariffs
May 5, 2026

The head of the body that represents the recreational fishing tackle trade in the US is set to lobby at government level against additional tariffs being imposed on the industry. Glenn Hughes, President and CEO ...

Europe
KastKing targets UK, France, Italy and more at EFTTEX
May 4, 2026

KastKing will arrive at EFTTEX next month with a clear objective – to accelerate its European expansion and secure new distribution partnerships across the continent. The fast-growing US tackle manufacturer made an award-winning debut at ...

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Business In Deep

In Deep
Interview: Okuma MD planning future global growth as company hits 40 years
Anthony Hawkswell May 5, 2026

As it approaches its 40th anniversary, Okuma Fishing Tackle is positioning the milestone not as a celebration of the past ...

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In Deep
Now Swedish show breaks attendance records
In Deep
New Shimano Europe President: ‘The mood here is positive’
In Deep
Bait pioneers line up a world-first at EFTTEX
In Deep
Livingston Lures targets more European positivity at EFTTEX
In Deep
Sakura adds a new soft swimbait for ‘all techniques’
In Deep
Mud Hole: Why Svivlo reels immediately caught our attention

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Fishing’s Future

Rob Carter: Award winner has said what we all need to hear about youth fishing
November 7, 2024
Industry urged to support trade and get behind EFTTA Summit
October 29, 2024
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Opinion

Opinion
March 2024 Welcome: Good things happen at trade shows
March 6, 2024

Good things happen at trade shows, often when you least expect them to. One of ...

Opinion
There is a growing predator market in Europe ready to be exploited
March 6, 2024

Frerk Petersen is a veteran of the European angling trade thanks to 20 years at ...

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Trade and Tackle

Line maker says EFTTEX starter package ‘offers real value for money’
News
Upgrade for Daiwa’s gateway to spinning reels
America
Immediate success for new Fladen Fishing lead-free pirks
Europe
American Baitworks buys remaining Freedom Tackle shares
News
The smiles that say there is a huge untapped market of new anglers
In Deep
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