The Executive Director of AFFTA says the USA’s premier fly fishing trade show can no longer continue in its current ...
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Nearly 100 Daiwa sales reps and staff from across the US and Canada were present at the tackle giant’s first in-person gathering for two years. They attended the company’s national sales meeting where selected reps ...
Tom Larimer, former National Sales Manager for G. Loomis, has joined St. Croix Rods as Fly Fishing Brand Manager. His role will be to help drive ‘a focused expansion into fly fishing.’ Larimer has spent ...
One of fly fishing’s foremost brands is behind a new event designed to accelerate the growth of women in fly fishing. Women Are Fly started May 13th at Simms At The River’s Edge, the longstanding ...
Big 5 Sporting Goods has bucked the growth trend set by other large sporting goods retailers by reporting a significant drop in year-on-year revenues. Dick’s Sporting Goods (861 stores) reported a 7% increase to a ...
Catch Co. has always approached new product marketing in a unique and innovative way in ...
The return of an in-person ICAST in Orlando last week was an undoubted success and, ...