The new SUMMA alarm system from SERT Fishing’s PROWESS carp brand has been developed for anglers looking for uncompromising reliability, advanced features and premium build quality. Combining modern design, powerful wireless performance and ultra-clear sound ...

In an industry crowded with imitation and repetition, Dinos Panayi says he has chosen a different path. From his workshop in Cyprus, the founder of LuresLab has spent years quietly developing lure concepts driven not ...

A new European wading brand is beginning to attract serious attention from fly fishing retailers, guides and anglers looking for technical performance without premium-level pricing. HYDROX – from the French-based SERT Fishing stable of brands ...

Growing US tackle brand KastKing will once again be visiting EFTTEX with a single goal in mind: commitment to the European market. With an updated product listing and several exciting new products, KastKing plans to ...