Tom Larimer, former National Sales Manager for G. Loomis, has joined St. Croix Rods as Fly Fishing Brand Manager. His role will be to help drive ‘a focused expansion into fly fishing.’ Larimer has spent ...

One of fly fishing’s foremost brands is behind a new event designed to accelerate the growth of women in fly fishing. Women Are Fly started May 13th at Simms At The River’s Edge, the longstanding ...

Big 5 Sporting Goods has bucked the growth trend set by other large sporting goods retailers by reporting a significant drop in year-on-year revenues. Dick’s Sporting Goods (861 stores) reported a 7% increase to a ...