Introducing the Craft Cannibal Paddletail, the soft lure from Savage Gear which was designed by literally going back to the drawing board! Sometimes the best ideas start with a pencil and paper. Check out this ...

Rapala’s sister brand, Storm, tells all about the new V-Slab! Following in the footsteps of Storm R.I.P. T-Bone’s unique weight-watcher construction, Storm V-Slab is a lightweight, high profile soft plastic lure for large predators. The ...

Take a look at the Flexible Series Freaky Flex 3ins & Stick Flex 2.75ins from Molix – both made with a new soft and flexible floating compound which is more resistant to cutting and is ...

We always knew Sweden’s Headbanger brand was destined for success in the USA, and now here’s the proof. Are they jigheads, reaction baits or swinghead jigs? Actually, Rockerheads are all that and more. Welcome to ...