Introducing the Craft Cannibal Paddletail, the soft lure from Savage Gear which was designed by literally going back to the drawing board! Sometimes the best ideas start with a pencil and paper. Check out this ...

Rapala’s sister brand, Storm, tells all about the new V-Slab! Following in the footsteps of Storm R.I.P. T-Bone’s unique weight-watcher construction, Storm V-Slab is a lightweight, high profile soft plastic lure for large predators. The ...

Take a look at the Flexible Series Freaky Flex 3ins & Stick Flex 2.75ins from Molix – both made with a new soft and flexible floating compound which is more resistant to cutting and is ...

We always knew Sweden’s Headbanger brand was destined for success in the USA, and now here’s the proof. Are they jigheads, reaction baits or swinghead jigs? Actually, Rockerheads are all that and more. Welcome to ...

Fjuka does things differently, and here’s proof – a highly entertaining and deliberately provocative take on the product launch. The company is intent on starting a revolution in Europe’s hookbait market and here it is, ...

When Zenaq’s Australian field staffer and long time fan of the brand, Jonathan Brooks, visited the Osaka fishing show in Japan for the first time, he never expected to be so overwhelmed by the sheer ...

The team at 13 Fishing in the USA has always had a way with words. Here’s their pitch for the Bubble Butt: “When you need that extra junk to tempt a chunk, tie this on.

NetBait has added six innovative new colour profiles to the Paca Slim product line, one of its all-time best-sellers. The Paca Slim Flare Series features a three-colour laminate style that adds never-before-seen realism to the ...