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Premium US fishing brand BUBBA is accelerating its international expansion, targeting new distribution opportunities across Europe, Scandinavia, Central and South America, Australia and New Zealand.
Best known in North America, where it has established retail and distribution networks in the US and Canada, BUBBA believes its combination of product innovation, premium quality and distinctive design will translate strongly into global angling markets.
At the centre of the brand’s product proposition is its iconic non-slip grip, engineered to become tackier when wet. The feature gives anglers secure control in demanding conditions and has helped differentiate BUBBA in categories where safety, comfort and confidence are essential.
Justin O’Riley, Senior Manager of International Sales, told Angling International: “BUBBA’s appeal lies in its focus on products that enhance the fishing experience, from practical tools to new concepts designed around the needs of anglers on the water. It is committed to maintaining high quality standards while continually exploring new ideas, experiences and methods that can inspire its next generation of products.
“BUBBA will always remain true to itself and its customers by being a reliable and trusted brand within the fishing community,” he added.
The brand has also built strong credibility in North America through continuous innovation and its place as the official scale of Major League Fishing (MLF), the region’s professional bass fishing circuit.
For prospective distributors and retailers, BUBBA offers a pipeline of new product development supported by a dedicated engineering team. The company believes this will provide partners with sustainable long-term growth opportunities, rather than a one-off product offer. BUBBA’s international team is also set up to support export customers with order processing and shipping, helping make the transition into new markets as straightforward as possible.
BUBBA attended EFTTEX earlier this year to kick off its export drive and began discussions with potential new partners in Central America and the European Union. “The conversations form part of a wider strategy focused on building long-term relationships with distributors that understand their local markets and can develop the brand with retailers and anglers,” explained O’Riley.
“With a proven North American platform, a recognisable product identity and an expanding innovation programme, BUBBA is now positioning itself to bring its premium fishing tools and accessories to a broader global audience.”
Lithium Ion Cordless Electric Fillet Knife
Ergonomically designed to fit perfectly in the hand, the lithium ion battery boasts the longest run time of any fillet knife on the market, The engineered ventilation has been made to maximise motor transmission output, delivering an incredible amount of torque. Comes with four blade styles – 7”, E-FLEX, 9” E-FLEX and E-Stiff – all constructed from high carbon stainless steel and coated with titanium nitride, making them extremely corrosion-resistant. It incorporates a safety lock and trigger guide for maximum security and comes in a premium EVA moulded carry case. A second battery and changing cord are included.
7” Ultra Flex Folding Knife
Designed for anglers who require a portable folding fillet knife that is built to last. Features BUBBA’s signature and iconic non-slip grip with a titanium-nitride-coated high carbon stainless steel blade. Built with a premium lock-back mechanism for a strong hold during use.
BUBBA Proteus Ulu Knife
Brings a unique and versatile blade to the BUBBA family. From its roots in Alaska, its curved blade makes it easy to cut through fish or whatever may else may be on the menu. Engineered with BUBBA’s non-slip grip and commercial-grade 4290 stainless steel, its ergonomically designed handle and perfectly aligned thumb pads allows for unmatched comfort and dexterity. Also includes a bottle opener.
Smart Fish Scale Lite
Latest addition to the BUBBA Smart Fish Scale (SFS) family. With a precision load cell and auto-lock feature, it boasts an impressive 60lb capacity and an accuracy of +/-0.3% to ensure precise measurements every time. A full colour LCD screen offers clear readability. BUBBA’s non-slip grip secures the fish while weighing and the IPX4 water-resistant rating provides peace of mind in the water. It can be paired with the BUBBA app to store information like the weight of catches, species, weather and GPS locations.
BUBBA Medium Shears
The most versatile cutters in the BUBBA family. Engineered with micro-serrated blades to cut monofilament or braided line. Feature-rich, they come equipped with hook-eye cleaner, hook sharpener, descaler, bottle opener and lanyard hole – they even break down for easy cleaning.
BUBBA 7.5” Forged Fishing Pliers
Said to bring a new level of strength and durability to fishing pliers, these full-size, premium forged steel pliers come with a corrosion-resistant coating. Spring-loaded, they are equipped with cutters and crimping cut-outs. Available with moulded polymer sheath with belt slip and lanyard attachment.
