FINNTRAIL has built its fishing apparel business around a simple idea: gear should withstand the conditions anglers actually face. The Estonia-based brand develops durable, weatherproof clothing for long days on the water. That philosophy began ...

The public day at the Australian Fishing Trade Association (AFTA) show has emerged as a growing and increasingly important part of the overall event. The sight of hundreds of anglers – including a substantial number ...

Towa has a message to global brands: if you want to capitalise on market trends with tackle produced by reliable Chinese suppliers, no one is better placed. Why? Because of Towa’s deep and wide connections ...

A new profile, material or technology may turn heads at a trade show, but the real test comes when a lure is worked through weedbeds, across a breakline or beside the boat, writes Steven Paul. ...

An award-winning Greek tackle supplier is calling on fishing influencers, content creators and tackle testers across Europe to put its Stardust powder-paint coating through the most compelling demonstration – by hitting it with a hammer. ...

Few names in global tackle have the longevity, recognition and pulling power of Catana. For generations of anglers, it has been the first Shimano rod or reel they owned – an introduction to a brand ...

An award-winning European bait manufacturer with more than 15 years of OEM experience is positioning itself as a flexible, full-service partner for brands seeking to develop or expand their private-label ranges. Bulgarian-based Madiks, which won ...

A strong performance from its largest market has led to improved sales and profitability of Rapala VMC. The group, which earlier this week issued a profit revision – increasing its forecast to between €12m and ...

Fishing TV, the dedicated fishing TV streaming platform, has announced a strategic partnership that will give global tackle brands access to more valuable content sponsorship opportunities to reach its vast audience. Fishing TV has partnered ...

Five hours before I was due to fly home from ICAST, I had one final meeting at the show. It not only told me more about the future direction of the event than any other ...

Fisherman Corp. says that its mission has always been simple: to deliver Japan’s finest, highest-quality fishing tackle to anglers around the world. And it feels it did exactly that at EFTTEX in June. The company’s ...

In the increasingly competitive global fishing tackle market, innovation alone is no longer enough to separate premium brands from the crowd. Today’s anglers expect advanced engineering, dependable customer service and confidence that every product they ...

Predator anglers have traditionally faced a compromise. They could buy mass-produced lures at an accessible price or pay considerably more for custom products offering premium finishes, refined actions and higher performance, writes Livingston Lures pro-angler ...

The American Sportfishing Association (ASA) has released its 2026 Special Report on Fishing, revealing that 57 million Americans – around 18% of the US population – went fishing in 2025. Although participation remains almost 25% ...

Tackle giant Shimano has maintained its strong start to 2026 by reporting a double-digit sales increase for the first half of its financial year and as a result is raising its profit forecast for 2026. ...