Before the doors to EFTTEX are opened in Barcelona later this month, the big story had already been written – the return to the show of the world’s largest fishing tackle supplier Pure Fishing. News ...

China’s rapidly evolving tackle industry left a lasting impression on the organiser of ANGELWELT, following a recent visit to one of the country’s major fishing exhibitions. Felix Steinacker, Head of ANGELWELT, Germany’s fast-growing business and ...

Tiger nuts have earned their place as one of the most dependable natural baits in carp fishing and their effectiveness is rooted in more than tradition. Their dense structure, natural sugars, oils and unmistakable crunch ...

Changes in the way anglers live and fish has seen travel fishing rods move from being a niche requirement to a mainstream consideration. In recent years, more people have been combining fishing with travel, triggering ...

The baitcasting industry has been selling the same hedged promise for 30 years, and that hedge is finally breaking, says Patrik Zander, founder of Swedish reel brand Svivlo. Zander writes: “An American angler named John ...

Plastools says it has two advantages over line suppliers competing with it for business in Europe: its location in northern Italy that puts it within a convenient two-hour flight of most of its customers, and ...

Livingston Lures is lining up major developments across the bass, musky, saltwater and commercial fishing markets. Long known for its patented EBS Technology and willingness to challenge conventional lure design, Livingston is entering ICAST 2026 ...

As it approaches its 40th anniversary, Okuma Fishing Tackle is positioning the milestone not as a celebration of the past but as a launchpad for its next phase of global growth. Founded in 1986 with ...

Records tumble as anglers flock to Scandinavia’s top fishing show Scandinavia’s top consumer fishing show continued the upward trend across Europe for tackle shows with a record breaking event in Sweden. Last month’s Sportfiskemässan attracted ...

Since stepping into the role of Shimano Europe CEO at the start of the year, Fabio Takayanagi has had little time to pause. The past three months have been spent on an intensive fact-finding tour ...

The European bait market has seen rapid development over the past decade, but few product categories have grown as dynamically as ready‑made PVA sticks. Among these, the Carp Expert PVA Bombs range has become a ...

Livingston Lures continues to build momentum across Europe on the back of its award-winning success at shows in the region. The US-based lure aupplier has underlined the importance of European trade events in accelerating its ...

Designed by Nicolas Bianchini, the Breizh Shad from Sakura has established itself as a benchmark in the world of soft swimbaits, combining technicality, realism and versatility. Available in three sizes (3.2”/15g, 4”/26g, 4.8”/31g), this ready-to-fish ...

When Mud Hole Custom Tackle decided to add Svivlo baitcasting reels to its line-up, it wasn’t a casual addition, it was a strategic move into one of fishing’s most competitive segments. “Baitcasting reels are a ...

The European tackle trade has expressed its disappointment that following representations from a small number of Member States, the use of lead in fishing tackle by anglers will not be illegal when restrictions come into ...