As it approaches its 40th anniversary, Okuma Fishing Tackle is positioning the milestone not as a celebration of the past but as a launchpad for its next phase of global growth. Founded in 1986 with ...

Records tumble as anglers flock to Scandinavia’s top fishing show Scandinavia’s top consumer fishing show continued the upward trend across Europe for tackle shows with a record breaking event in Sweden. Last month’s Sportfiskemässan attracted ...

Since stepping into the role of Shimano Europe CEO at the start of the year, Fabio Takayanagi has had little time to pause. The past three months have been spent on an intensive fact-finding tour ...

The European bait market has seen rapid development over the past decade, but few product categories have grown as dynamically as ready‑made PVA sticks. Among these, the Carp Expert PVA Bombs range has become a ...

Livingston Lures continues to build momentum across Europe on the back of its award-winning success at shows in the region. The US-based lure aupplier has underlined the importance of European trade events in accelerating its ...

Designed by Nicolas Bianchini, the Breizh Shad from Sakura has established itself as a benchmark in the world of soft swimbaits, combining technicality, realism and versatility. Available in three sizes (3.2”/15g, 4”/26g, 4.8”/31g), this ready-to-fish ...

When Mud Hole Custom Tackle decided to add Svivlo baitcasting reels to its line-up, it wasn’t a casual addition, it was a strategic move into one of fishing’s most competitive segments. “Baitcasting reels are a ...

The European tackle trade has expressed its disappointment that following representations from a small number of Member States, the use of lead in fishing tackle by anglers will not be illegal when restrictions come into ...

When we take on a new advertiser at Angling International, we always offer to make a free article to introduce that advertiser to our global readership. To raise awareness amongst their potential customers our first ...

Rapala is ‘operationally and strategically aligned to build a stronger business’ despite the unpredictable global economic landscape, says its CEO Cyrille Viellard. Speaking as the company announced its full year results for 2025, Viellard said: ...

Shimano’s InfinityConnect delivers the ultimate in teamwork – ensuring that your rod, reel and line are working in perfect unison to provide a completely new fishing experience for anglers. In an industry where tackle is ...

How can a fishing brand still stand out in a world saturated with content? It’s a question that played across the mind of Arnaud Milliet, a former editor of leading French angling publication, La Pêche ...

Svivlo – the award-winning reel brand that challenges backlash – has been turning heads in markets across the world. Now it’s time to get serious about sales and distribution, says company founder Patrik Zander (below, ...

Poland’s Rybomania is fast establishing itself as one of the fastest growing consumer fishing tackle shows in Europe. At last month’s event in Poznań there were more than 42,429 visitors and a record-breaking 340 exhibitors ...

Prologic has undergone a major relaunch aimed at repositioning it as one of the leading carp brands in Europe. Brand owner Pure Fishing says the move is ‘just the beginning’ of its plan to re-establish ...