Shimano has outlined its reasons for acquiring JACKALL, saying the move will strengthen the competitiveness of its lure business while preserving the brand’s independent product development approach and distinctive identity. The acquisition brings together JACKALL’s ...

Seika Fishing is stepping up its export ambitions across Europe, using ANGELWELT in November to present a newly independent brand identity and recruit partners who share its long-term vision. Established around 20 years ago as ...

Wolfcreek – the lure brand acquired by Nordic Fieldsports – will enter 2027 with its most ambitious rod launch to date as it unveils WLT, a three-tier predator rod programme designed to give it a ...

One of the world’s leading tackle brands has told how working with a global e-commerce platform has solved the problem of infringing listings on its marketplace and saved it considerable costs in fighting counterfeiters.   Rather ...