Livingston Lures, renowned for its Electronic Baitfish Sound (EBS) technology, is gaining significant traction in Europe, with France, Germany Bulgaria and Spain serving as a gateway for the brand’s international expansion. The company’s strategic entry ...

Nordic Fieldsport – the new owner of Myran Sweden, one of the country’s most iconic lure brands – has wasted no time in investing in its acquisition. Myran Sweden, maker of some of the Scandinavia’s ...

Shimano North America Fishing has announced that its President is stepping down after nearly four decades with the group and has revealed his successor. Dave Pfeiffer (pictured) will relinquish his role at the head of ...

Globeride – the owner of Japanese tackle giant Daiwa – has announced two major appointments in its fishing division which will take effect from January 1. Managing Executive Officer, Shinobu Kobayashi, will assume an expanded ...

Scandinavian fly fishing tackle supplier Guideline has appointed a CEO with special responsibility for its growing markets in the US, Norway and its Swedish homeland. Espen Myhre will join the company on January 1 as ...

The French industry body behind last year’s highly acclaimed Festival National de la Pêche has blamed the current economic climate for the surprise cancellation of the 2026 event. In a statement on its LinkedIn page, ...

An animal rights group is attempting to ban a practice that is used by 65% of anglers in the US and responsible for a nationwide spend of $345m. The goal of an international organisation calling ...

In a move that has been described as ‘ridiculous and baffling’, the French fishing tackle industry-backed show in Nantes, which made its debut last year, has been cancelled for 2026. In a press release distributed ...

Made with what Shimano describes as an ‘exciting new-age fibre’ – Tenax – the PowerPro Tenacity boasts even higher abrasion resistance and greater tensile strength than any previous PowerPro braided line. Each individual Tenax microfibre ...

Johnson Outdoors – owner of the Humminbird, Minn Kota and Cannon fishing electronics brands – recorded an operating loss of $16.2m in its latest financial year. The result compared with an operating loss of $43.5m ...

Nordic Fieldsport has launched a website for the iconic Swedish spinner brand it acquired earlier this year and used it to reveal a major new product development. The Danish outdoor company, which was launched earlier ...

More than 100 trips to Japan in over 30 years, but his latest proved to be among the most memorable for Mark van Rooj, the retiring President of Shimano Group Europe. van Rooj will be ...

Following two sorties into Europe to introduce itself to a new audience, US-based-KastKing believes that it has laid the foundation to become a market leader in the region. The company, best known for its high-tech ...

One of Europe’s top fishing shows, which traditionally heralded the opening of the freshwater season across the region and attracted thousands of visitors and most of the major industry manufacturers, has been consigned to history ...

The new Sakura Dark Player lure rod range from French tackle supplier SERT has been designed for the most demanding lure anglers. It combines cutting-edge technology and materials, optimal ergonomics, lightness, sensitivity and robustness. Intended ...