KastKing wins over anglers at first European fishing shows

Following two sorties into Europe to introduce itself to a new audience, US-based-KastKing believes that it has laid the foundation to become a market leader in the region.

The company, best known for its high-tech reels, says that its appearances at EFTTEX – Europe’s top tackle trade show – and ANGELWELT – the fast growing expo for anglers in Europe – has seen the momentum continue to build.

Fresh from hosting the KastKing booth at ANGELWELT in Berlin, Eric Knickerbocker, US Business Director at KastKing, told Angling International: “We are on fire. There is still much work to be done, but we have laid the foundation to become a leader in the European market.

“By attending ANGELWELT we wanted to send a clear message that we are committed to the European market and here to stay. Germany is a European fishing leader and an integral country to further our brand expansion.”

Knickerbocker added that the response from consumers and pro anglers was alike ‘overwhelming’. The positive comments from fisherman who got their hands on the reels centred around the great value for the level of features in KastKing’s reels.

Knickerbocker selected the best reactions, including:

• ‘Love the quality.’

• ‘Delighted that KastKing is finally available in Europe.’

• ‘KastKing had two options – go big or go home… they definitely went big.’

• ‘I was a sceptic, but after putting the reel in my hands, I’m now a huge fan.’

• ‘I was with a Japanese brand for the past seven-years. KastKing just proved to me that I was with the wrong company.’

• ‘I’ve seen the brand for several years but never had the opportunity to touch and feel the product. I can certainly say it’s a high quality, outstandingly priced product with super performance features.’

Knickerbocker added: “I think the comments from pro anglers who got their hands on the reels for the first time and then started to question their current loyalty to other brands was the most telling. When you have pros who have been super brand-loyal for years start to wonder if they are aligned to the right company, I believe it is a true testament to the potential of the brand.”

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eric@poseidon.com
www.kastking.com