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SUNSET – a subsidiary of the renowned French tackle suppler SERT SAS – is an established flagship brand in the world of sea fishing and recognised for its expertise in the design and development of tackle for the sector.
It specialises in major saltwater disciplines that includes eging, lure fishing, shore and boat fishing, trolling and surfcasting, offering a comprehensive range to meet the needs of all anglers from both entry-level gear to high performance equipment.
Today the brand extends well beyond the French borders with a presence in over 40 countries, generating half of its revenue from international markets.
The company says that its success has been driven by its team of sponsored anglers who represent the brand in international competitions and major sporting events.
GI Team Competition
Described as a world champion rod, in the boat ledgering category, the GI Team Competition showcases SUNSET’s technical excellence. Crafted from high modulus carbon, this telescopic model was key to Ivan Galzina’s victory in the 56th World Boat Fishing Championships. It features Fuji K Frame Alconite guides, Fuji FS7 reel seat and two interchangeable fibreglass quivers for precision bite detection. With a shockproof butt cap, soft touch handle and a neoprene rod sleeve, it is built for anglers looking for precision, responsiveness and reliability.
Sunsquid Shin IKA DCB
For cephalopod fishing, SUNSET introduced this innovative squid jig, featuring the dual colour body concept. Its two-tone design – part chrome and part phosphorescent or rainbow finish – mimics a stressed fish to increase visual contrast and attract attacks. Three high quality fabrics reveal the unique colours for heightened underwater visibility. With glow-in-the-dark eyes, ultra-sharp BKK double crowns and a lead-free zinc weight, this eco-conscious jig is available in three sizes to adapt to any fishing conditions.
Titanium SX2 Hybrid – Limited Edition
A technical gem for surfcasting enthusiasts, according to Nicolas Minvielle, SUNSET Product Manager. Its 40T carbon blank ensures powerful casts and ‘superb’ responsiveness. The hybrid fiberglass tip with a phosphorescent tip section guarantees precise bite detection, even at night. It is outfitted with premium Fuji components – including Titanium SiC guides and a Fuji DPS reel seat – non-slip ergonomic handle and a padded carrying case. This limited-edition rod is said to perfectly combine comfort, durability and high performance for demanding anglers.
