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American Tackle wins 16th industry award at China Fish


American Tackle, the premier component manufacturer in Foundation Outdoor Group’s portfolio of outdoor brands, took home its its 16th industry award at China Fish this week.

Having earned Best of Category and Best of Show at ICAST last year, winning in the Best Product Showcase in the Fishing Accessory category in Beijing, completes a triple crown of industry awards for the Tsuka 2 Complete Carbon Handle.

“We’re elated to bring home yet another major award for the American Tackle brand,” said Brook Oliva, Foundation’s President and COO. “The timing was also impeccable, as we launched the Tsuka 2 to consumers this week. It will be a challenge to keep up with demand.

“American Tackle designed the Tsuka 2 as the first complete carbon handle with blow-moulded carbon fibre construction. At less than 2oz, the Tsuka 2 has unprecedented strength and feel while providing anglers with significant weight relief. Its ergonomic design comes in either spinning rod and baitcasting models, in either 3K matte or forged carbon matte finishes.”

“From a development and manufacturing standpoint, we knew we had a product that anglers, rod builders, and manufacturers would appreciate” said Hunter McKamey, Foundation’s Vice President. “But to earn two awards at ICAST 2023 and now a third at China Fish 2024, that was unexpected.”

American Tackle has been on the forefront of carbon fibre technology in the fishing rod industry, offering a variety of performance components that improve the angling experience. The Tsuka 2 is the culmination of years of product development to produce an award-winning handle that is taking the industry by storm.

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