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Grundéns reveals critical part of brand evolution

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In the world of fishing, gear needs to perform in the harshest elements – day after day, season after season.

That’s why Grundéns, the iconic Swedish brand known for its rugged, weatherproof gear, has invested in more than just quality products – it has built a certified foundation of excellence in Lisbon, Portugal.

Since 1972, Grundéns’ Portuguese factory has been a critical part of the brand’s evolution. Originally established after relocating production from Sweden, the Lisbon facility has grown into a modern hub of innovation, quality control and repair services.

Certified quality
The Lisbon facility is ISO 9001 certified, a globally recognised standard for quality management systems. This ensures that all rainwear produced meets stringent controls for consistency, safety and performance. But the commitment doesn’t stop there. The factory is also a Gore-Tex® Certified Repair Centre. This means Grundéns can offer repairs on all its Gore-Tex products and all waders using approved methods and materials. Whether it’s a seam re-seal on a pair of Boundary waders or a membrane patch on a shell jacket, repairs are performed to exacting standards.

Trusted by dealers
For dealers, this level of certification translates directly into confidence on the sales floor. ISO-grade production means fewer defects, reduced returns and a higher-quality product they can stand behind. Add in Gore-Tex-backed repair capabilities, and the value proposition becomes even stronger: not only are you selling premium gear, but you are also offering long-term support and a brand that’s committed to durability, not disposability.

For end-users, the benefits are equally compelling. Grundéns gear isn’t just designed for performance; it’s designed for the long haul. If something goes wrong, repairs are available within EU and at Grundéns’ own factory. That means fewer throwaways, more time on the water, and the peace of mind that comes with investing in gear that’s truly built to last.

Americas: support@grundens.com
EMEA & APAC: info@grundens.se

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