Angling Direct loyalty card hits 250,000 members

Angling Direct’s loyalty and repeat purchase membership programme, MyAD, has grown to more than 250,000 customers in less than a year.

The nationwide retail chain reports that MyAD, launched in the UK in the first half of 2023, attracted 110,000 members in the first two months and has become the industry’s leading loyalty scheme within ten months.

The free-to-join initiative (catchline: spend less, catch more) offers members benefits like personalised offers, exclusive discounts, 600-plus lower everyday prices and members-only competitions that include trips to fishing destinations like Thailand.

“This is our way of expressing gratitude for customers’ continued support and dedication to the sport,” said Angling Direct.

“With increased customer loyalty and a well thought-out proposition, we continue to offer a successful loyalty programme, with more exciting incentives and benefits to come. It’s the perfect way to reward our anglers,” added the company, which now has more than 50 stores in the UK and a distribution centre in Europe.

MyAD’s penetration of the market is impressive given that recent estimates suggest there are significantly less than one million anglers in the UK.