US lure giant confirms it will be at Angling International LIVE

One of the world’s largest suppliers of salt and freshwater fishing lures will be at Angling International LIVE.

PRADCO Outdoor Brands, owner of some of the most iconic bass fishing bait brands on the planet – including YUM, BOOYAH, Bandit and Bomber – will be returning to a European trade show for the time since 2019.

Bruce Stanton, Vice President and General Manager of the Fort Smith, Arkansas company, told Angling International: “A European trade show is the most economical way for PRADCO to see its customer base. Most of our business partners are distributors so we enjoy the interaction and collaboration with them in person.”

Stanton (pictured) added that PRADCO’s main objective is to discuss new products and business. “We also do a line review to make sure the right products and brands are being represented in each market.”

And he revealed that the company will be launching several new products for 2025, including three from Great Lakes Fishing, the brand that PRADCO acquired last year.

“The European market is extremely important to PRADCO, particularly Scandinavia which is covered by Wiggler – one of our largest distributors in the world. Hans and Leif Lindholm are very smart guys and we have worked on numerous special projects with them over the years to create business, particularly for our Bomber brand.

“While most of the brands in our portfolio are built around North American bass fishing, we’ve learned to market many of these lures for the predominant fish in Europe, such as pike, rainbow trout, sea bass, zander, perch and many other species where largemouth bass aren’t present.”

• To join PRADCO and the many other international tackle brands and suppliers signing up for Angling International LIVE, register as an exhibitor today