When we take on a new advertiser at Angling International, we always offer to make a free article to introduce that advertiser to our global readership. To raise awareness amongst their potential customers our first ...

Rapala is ‘operationally and strategically aligned to build a stronger business’ despite the unpredictable global economic landscape, says its CEO Cyrille Viellard. Speaking as the company announced its full year results for 2025, Viellard said: ...

Shimano’s InfinityConnect delivers the ultimate in teamwork – ensuring that your rod, reel and line are working in perfect unison to provide a completely new fishing experience for anglers. In an industry where tackle is ...

How can a fishing brand still stand out in a world saturated with content? It’s a question that played across the mind of Arnaud Milliet, a former editor of leading French angling publication, La Pêche ...

Svivlo – the award-winning reel brand that challenges backlash – has been turning heads in markets across the world. Now it’s time to get serious about sales and distribution, says company founder Patrik Zander (below, ...

Poland’s Rybomania is fast establishing itself as one of the fastest growing consumer fishing tackle shows in Europe. At last month’s event in Poznań there were more than 42,429 visitors and a record-breaking 340 exhibitors ...

Prologic has undergone a major relaunch aimed at repositioning it as one of the leading carp brands in Europe. Brand owner Pure Fishing says the move is ‘just the beginning’ of its plan to re-establish ...

China Fish – one of the world’s major fishing tackle trade shows – opened on the day that the US and Israel began military action against Iran – and the beginning of the conflict immediately ...

Last month’s ruling by the Supreme Court of the United States has potentially opened the door to one of the most intriguing – and commercially significant – questions facing the fishing tackle trade this year: ...

With the appointment of one of Europe’s most respected catfish anglers, Yuri Grisendi, Pulz Bait has entered the European catfish segment. The collaboration marks a strategic expansion into one of the fastest-growing and most technically ...

For about two decades, Beau Williams has made the trip from Costa Rica to the United States for the world’s largest sportfishing trade show, ICAST. This July, he will do so once again. For Williams, ...

The developer of the UK’s largest nuclear power station – close to one of the country’s most popular sea fishing venues – has claimed that it will have more fish protection than any other structure ...

“We have developed a comprehensive and versatile range to power up our search for distributors and sales agents in northern European, especially Scandinavia,” says SERT, the ambitious French owner of the Sakura predator brand. “For ...

There’s a renewed energy around EFTTEX this year – and if the reaction across the global tackle trade is anything to go by, 2026 is shaping up to be a pivotal edition of Europe’s leading ...

One of the world’s largest suppliers of fishing tackle has described how it monitors digital sales giant Temu to ensure copies of its products are not available on the site. Rather Outdoors, the owner of ...