BKK Hooks has appointed Casey Yoern as its new Director of Marketing. “With over a decade of experience in marketing, social media management, and photography/videography, Casey brings a wealth of expertise that will be instrumental ...

The owner of Blackfin Rods, FINS Fishing and Glacier Outdoor has added to its portfolio. Elvisridge Capital – the Ohio-based private investment firm with interests in the fishing and landscape/hardscape product sectors – has acquired ...

A former Bassmaster Angler of the Year is the latest addition to the star-studded Livingston Lures pro-fishing team. Scott Canterbury, who won the coveted title in 2019, joins a line-up of greats that includes 2014 ...

It’s mid-July and a tackle manufacturer, an executive producer and a former Bassmaster Classic Champion, are careeing across a central Florida fairway in a golf cart laden with fishing rods. Aiming for a pond on ...

The Bassmaster Classic and industry tackle show will return for the third time to Knoxville, Tennessee, next year. The iconic ‘Super Bowl’ of fishing – presented by Under Armour – will be fished on the ...

Shimano brand, G. Loomis, has announced plans to launch a new direct to consumer (D2C) channel for its range of products. The company says that the move aims to ‘enhance’ the shopping experience for fly ...

Livingston Lures, the brand behind the innovative EBS baitfish sounds technology, has welcomed Anthony Gagliardi to its Pro Staff team. One of the few anglers to have won both the Forrest Cup and the FLW ...

Small lights flickered around a row of mason jars on the ICAST show floor last July, casting a soft glow. Inside each jar, plastic fishing lures floated, suspended in translucent gel that held them perfectly ...

What has been described as a legendary fly fishing store in the US has been put up for sale following the impending retirement of its owner. Bob Marriott’s Fly Fishing Store is said to be ...

International clothing giant Under Armour (UA) – a leading supplier of fishing apparel – has partnered with the world’s leading subscription fishing show. The collaboration brings together UA’s innovative apparel with the experience, reach and ...

The top man at one of the world’s largest fishing tackle suppliers has been appointed leader of a US organisation committed to promoting and protecting outdoor sports in the US at a national level. Ken ...

Legislation that would have had ‘dire consequences’ for public access to fishing in one of the most popular coastal waters off the US has been withdrawn. The US National Oceanic and Atmospheric Association (NOAA) this ...

The leading bass fishing tournament organiser in the US has announced what has been described as a ‘gamechanging’ agreement that will improve its efforts in fish conservation and live release rates. B.A.S.S. – organiser of ...

Great Lakes Finesse – part of the PRADCO-Fishing stable – has signed rookie Elite Series Pro Evan Kung to its team for the 2025 Bassmaster Elite Series season in the UIS.  Kung, a rising star ...

One of the world’s leading suppliers of lures heads into 2025 in a buoyant mood following results from its last fiscal year which saw it deliver a seven-figure surge in sales. PRADCO-Fishing – owner of ...