G. Loomis launches new direct-to-consumer (D2C) channel

Shimano brand, G. Loomis, has announced plans to launch a new direct to consumer (D2C) channel for its range of products.

The company says that the move aims to ‘enhance’ the shopping experience for fly anglers while creating new opportunities for product research and sales. “By adopting this approach, G. Loomis is dedicated to continuously developing closer customer connections,” it said.

“Through this D2C channel expansion, gloomis.com provides seamless access to the entire portfolio of G. Loomis fishing equipment. Additionally, through the brand’s integration with locally.com, anglers can combine online purchasing with in-store pick-up for a comprehensive shopping experience. Dealers authorised through locally.com remain essential in consumers’ online shopping journeys and can maximise engagement opportunities through direct participation in the brand’s D2C channel.

“Authorisation offers entire access to the range of G. Loomis customers, allowing dealers to share their inventory, manage listings and promote events all through the G. Loomis website.

“This strategic move highlights the commitment of G. Loomis to leveraging modern e-commerce solutions to better serve the needs of dedicated fly anglers. The company anticpates the new D2C channel will not only streamline the shopping process, but also foster a more dynamic and interactive relationship between the brand, its customers and its dealer network.”