Under Armour strengthens links with fishing community
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International clothing giant Under Armour (UA) – a leading supplier of fishing apparel – has partnered with the world’s leading subscription fishing show.
The collaboration brings together UA’s innovative apparel with the experience, reach and influence of BlacktipH – the most subscribed online saltwater fishing show on the planet. Travelling the globe, the series captures the thrill of sportfishing alongside celebrities and athletes, delivering action-packed content to their audience.
The partnership with UA and BlacktipH will not only showcase UA’s latest gear, but allow brothers Josh and Jake Jorgensen to provide thoughtful insightful design input, fostering an authentic connection between the brand and outdoor sports adventurists.
Together the Jorgensen brothers and UA will launch an innovative new line of products that will debut in 2026. “Our partnership opens the door to connect on a deeper level with the next generation of dedicated anglers and outdoor adventurers,” said Sean Eggert, Senior Vice President of Sports Marketing at UA.
“We are committed to pushing the limits of innovation with products that empower anglers to elevate their game and we invite you to follow all the future BlacktipH adventures.”
“We are excited to join forces with UA,” said BlacktipH founder Josh. “Its passion for making great product and telling great stories matches ours and the UA athletes who will join our fishing adventures will be a big hit with our audience.”
