Bluechip Japanese exhibitor considers its EFTTEX future
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A bluechip Japanese exhibitor at EFTTEX has warned it could reconsider its future at the event unless the poor attendance numbers are not addressed.
Fisherman Corp told Angling International that despite securing several promising new customer contacts at EFTTEX in Barcelona, it was considering its future participation. The company’s Rie Takeuchi said: “The overall visitor numbers have declined year by year and if that trend continues, it will force Fisherman Corp to reconsider future participation.
“No decision has been made yet as to our participation in 2027 in Prague. We would like to see EFTTEX step up promotion through social and industry media – including Angling International – and other marketing channels to attract more buyers and improve awareness of the show.
“EFTTEX remains an important meeting point for Fisherman Corp, giving it an opportunity to meet customers from across Europe and the wider region in one location.
“Fisherman Corp is seeking new export customers for high-quality Japanese fishing tackle. The trading company selects products from a broad network of Japanese manufacturers, matching ranges to individual markets, target anglers and commercial requirements. Presenting these in one location to a wide audience is a valuable opportunity for us.”
Fisherman Corp’s offer to businesses looking to sell high quality Japanese products includes support from product selection through to export documentation, logistics and shipping. “By consolidating products from multiple suppliers into a single shipment, Fisherman Corp aims to reduce freight and order-management costs for overseas customers, while respecting each represented brand’s sales and distribution policies,” explained Takeuchi.
“The company positions itself as a bridge between Japanese tackle makers and international anglers, bringing together the craftsmanship, innovation and product quality for which Japanese fishing brands are widely recognised.”
As highlighted in the August issue of Angling International, Fisherman Corp won a runner-up prize at EFTTEX for what it describes as one of the most significant lure innovations in recent years – the YG Labo Dorvus 180 HAKU, the world’s first hybrid swimbait to successfully combine genuine foil stamping with high-definition printing on a soft PVC body.
Takeuchi said: “This technological breakthrough, once considered impossible, sets a new benchmark for lure design and manufacturing. Creating metallic foil finishes on soft PVC has long been a challenge for lure manufacturers. Conventional methods could not permanently bond foil to a flexible body without sacrificing durability or affecting the lure’s natural swimming action.”
YG Labo has overcome this obstacle with its proprietary manufacturing technology, allowing both genuine metallic foil and high-definition graphics to be permanently bonded to a soft PVC body while preserving the supple action that makes soft swimbaits so effective.
“The result is a lure that delivers the authentic flash of a real baitfish together with lifelike printed details, creating an exceptionally realistic three-dimensional appearance underwater. More importantly, this breakthrough is not exclusive to the Dorvus 180 HAKU. YG Labo plans to expand this foil technology across future products, opening a new chapter in premium soft lure development.”
