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UK is hot for European lure brands, says distributor heading to show


Lure suppliers exhibiting at Angling International LIVE could take advantage of the explosion in lure fishing across the UK.

Drift Fishing, a young company founded in 2018, says that its has been lucky to ride the wave currently sweeping the country and predicts that its popularity will continue to rise.

Matt Cumber, founder of Drift Fishing, will be visiting Angling International LIVE and is looking forward to engaging with similar businesses that are focused on lure fishing tackle.

He told Angling International: “We attended EFTTEX and ICAST for the first time last year and found it incredibly useful to engage with new suppliers and partners on product and distribution opportunities. We found that the amount you can learn from in-person events cannot be understated so we were delighted to hear that there will be another European show.”

Born out of a frustration of bass fishing with soft plastics that were expensive and prone to disintegrating, the young team of anglers at Drift has struck a chord with anglers looking for the excitement that lure fishing brings.

Drift is now well established in the UK and Ireland with representation in more than 125 tackle shop across the region.

Cumber added: “Our aim is to grow our distribution in Europe and we can reciprocate by offering our distribution across the UK and Ireland to brands we do business with. The opportunity to partner with firms that share our ethos on focusing on product innovation, customer education and environmental conservation is very exciting to us.”

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