Lure giant unveils line-up of new launches for ICAST

PRADCO will head to ICAST this month with confidence after a strong first half of the year that has seen continued consumer support for its brands despite ongoing economic challenges.

One of the world’s largest supplier of lures regards ICAST as a key event on the fishing industry’s calendar, providing a unique opportunity to connect with customers, showcase new products and strengthen international relationships.

“ICAST is the hub of all things fishing in July,” said the company’s Chad Warner. “It’s an opportunity to see many people we don’t often get to meet in person due to distance, while also spending valuable time with our international customers.”

Among the highlights of this year’s show will be the launch of new products and face-to-face meetings with customers from across the industry.

The positive momentum comes after a solid start to 2026 for the company. Warner said strong consumer demand for its brands has reinforced its belief that anglers continue to value quality products that deliver results on the water.

“We have seen the consumer support our brands in a way that proves we are doing the right thing by bringing quality products that catch fish,“ he explained.

Like many businesses in the tackle sector, PRADCO continues to face challenges from tariffs, inflation and pressure on consumers’ discretionary spending. However, the company believes its focus on delivering quality products at accessible price points has helped it remain competitive.

“Tariffs continue to be a headwind, along with inflation and tightening discretionary income for consumers,” said Warner. “We are fortunate that most of our products remain affordable to a wide range of anglers and we take pride in that.”

Warner attributes much of PRADCO’s success in 2026 to maintaining strong relationships with customers and delivering high service levels. “We have seen growth from most of our core customers and that is a direct result of providing excellent service and taking care of their needs.”

BOOYAH Flash Point Speed Walker

BOOYAH is changing the topwater fishing game with the Flash Point Speed Walker. It is engineered with a patent-pending blade located in the chin of the lure for maximum flash as well as a perfectly engineered shad-style body built for extremely fast movement. The Speed Walker is the ticket to getting more bass to react when the water is hot and pressure is on.

Advanced engineering for increased sound capacity
Rapid and responsive action
Patent-pending Flash Point blade
Super slick treble hooks
Incorporates a realistic baitfish profile
Natural forage to trigger confident strikes from wary fish
Tournament-ready out of the pack

YUM Mother Bug

Engineered from the ground up as the ultimate flipping and pitching bait, the YUM® Mother Bug is built to take punishment, move water and collapse cleanly for solid hooksets where it counts most.

A reinforced head stands up to repeated casts through heavy cover, while deep back voids displace water and V-channel belly grooves fold the bait out of the way at the moment of the strike, putting more fish in the boat. Dual main claws produce a smooth, life-like swimming action.

Secondary side appendages kick with a rapid, high-frequency movement that brings the entire bait to life. From punching grass to flipping laydowns to pitching docks, the Mother Bug delivers a presentation bass simply can’t ignore.

Great Lakes Finesse Stay-Pinned Spybait

The problem solver of the spybait category. Designed to be fished with a super slow, steady retrieve, the Stay-Pinned Spybait delivers a subtle, high-frequency shimmy that smallmouth bass can’t ignore, enhanced by a Water-Through-Gill design that also lets you feel the bait working on every turn of the handle.

What separates it from every other spybait on the market is the addition of a third top Breakaway Hook, strategically placed to reduce lost fish without affecting the bait’s natural balance or action, keeping fish pinned during long fights and boatside surges. When fished, the Stay-Pinned tracks perfectly horizontal, allowing it to swim naturally through the strike zone and give pressured fish an easy target.

Heddon Spook Stick

Born from a long‑kept highland reservoir secret, the Heddon Spook Stick brings a proven fish‑catching design to anglers everywhere. Its slim, glass‑minnow profile and heavy tail weight launch it a mile and makes it walk effortlessly.

On the surface, it glides with a long, smooth stride that covers water fast and triggers strikes when other topwaters fail. Whether bass are schooling, suspended over brush or cruising the shallows, the Spook Stick delivers a look and action they can’t resist.

Long‑distance casting power
Effortless walking action
Versatile, fish‑triggering performance

Rebel Live-Flex Tadpole and Hellgrammite

Tadpole

The newest additions to the Rebel family continues the tradition of serving up the ‘real deal’ to wary gamefish. Engineered with its signature floating, scent-infused LIVEflex material, the Rebel Tadpole is designed to survive all-day abuse while maintaining the flexible realism needed to fool clear water and pressured fish.