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Chinese OEM rod maker returns to China Fish with something for everyone


Check out Weihai Hanhigh’s arsenal of new products for all fishing styles at China Fish.

The renowned OEM rod supplier will be emphasising its ability to keep up with the current fishing trends across the world when it makes its return to China Fish later this month.

Weihai Hanhigh will travel to Beijing armed with an arsenal of new products that will include a new long casting carp model, heavy duty predator rods and a new trout fishing series, alongside ultra-light sticks, a travel range and saltwater offerings for slow jigging, tuna fishing, eging and tip-run eging.

Qian Gang Wang, owner of the business, told Angling International: “China Fish has always been an important platform for us to show our products and demonstrate our ability and innovation. It is also an irreplaceable event at which we can communicate with our customers on a face-to-face basis.

“During the COVID period our business had to get used to different methods of communication through social media and outlets like Wechat. We managed to communicate with our customers on new developments.

“We are used to conducting business, but missed China Fish. You get people you have not worked with before coming to your booth and that means more potential business opportunities. Of course, it is also an opportunity for our customers to see what our rivals have to offer, but we are confident in our products and ability to provide an excellent service.”

Mr Wang says there has been changes in the supply chain, but was not surprised by the record number of exhibitors – including more than 250 debutants – attending this year’s event. “After a four-year break and a challenging trading environment, everyone is keen to show off their new products and find new customers.”

He added that in recent years many new local Chinese brands have appeared on the domestic market.

“Many are only a brand in name. They have a long way to go if they want to enter the international market and it won’t be easy because the fishing sector is very regional and has different demands.

“To be a success on the international stage there has to be an understanding of those demands. This is proving difficult currently, but for sure the Chinese brands are coming!”

China Fish Booth No: A030
T: +86 631 538 1858

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