Fairpoint appoints Product Manager to oversee Westin saltwater portfolio

Fairpoint Outdoors – the Danish owner of the Westin and Kinnetic brands -has appointed a Product Manager to oversee the development of its saltwater fishing portfolio.

Markos Vidalis will focus on Westin’s range of sea angling products, ensuring they meet the high standards of performance, design and durability. He will also support efforts to identify opportunities for growth and expansion in new markets.

“We are thrilled to welcome Markos to the Fairpoint Outdoors team,” said Thomas Sanotra (pictured right with Vidalis), COO at Fairpoint. “His expertise and passion for fishing innovation make him the perfect fit for the continued success of the Westin brand as we push the boundaries of what’s possible in fishing tackle.

“Having had the pleasure of having Markos as part of my team earlier in my career, I am excited that we are joining forces once again. His talent in fishing design, skills as an avid marketeer along with his inspiring personality would be a lift for any company in the industry. I am personally proud that Fairpoint has once again been able to attract the finest talents in the industry.”

Vidalis said: “I am excited to join a company that shares my passion for fishing and my commitment to creating exceptional products. I look forward to bringing my expertise to a brand that values bold innovation and creativity in the fishing industry and to collaborating with the talented team at Westin to deliver gear that enhances the experiences of saltwater anglers worldwide.”

Sanotra added that the appointment marks a significant step forward in the strategy of Fairpoint Outdoors to strengthen the Westin brand and remain at the forefront of the tackle industry. “His expertise will support the company in achieving new milestones and continuing its legacy of excellence.”