Foundation Outdoor extends presence in European carp market

Foundation Outdoor Group has announced yet another strategic partnership to enhance its expanding position in Europe’s burgeoning carp fishing market.

The US group has secured exclusive northern Europe distribution rights with Rippton, a leading manufacturer of bait boats, fishing drones, fish finders and bite alarms. Exclusivity covers Denmark, Germany, Netherlands, Norway, Poland and Sweden, all considered prolific carp fisheries. The agreement also provides non-exclusive distribution abilities in many additional European countries.

“Rippton was an obvious choice for Foundation’s EU operation, given its strong focus on the European carp market,” said Gary Benney, Foundation Europe’s Vice President of Operations. “Its dedication to technology and quality provides us with a suite of products that match our overall portfolio and sales strategy.”

At its core, Rippton is a forward-thinking technology company dedicated to improving the angler’s experience. The Rippton app allows anglers to control a host of smart devices that provide fishing solutions while maintaining the fun of fishing.

“Along with the recent SBM partnership, Foundation EU can now offer carp anglers high nutritional value (HNV) baits and another intelligent way to deliver them with Rippton,” Foundation’s President and COO Brook Oliva said. “And with our custom rod programme, we are able to fully outfit fishing businesses from equipment to baits to bait delivery.”

As part of the distribution agreement, Foundation Outdoor Group will also serve as the northern Europe Aftermarket Care and Service Centre for Rippton products. It will be housed in Foundation’s 2,100 square metre (22,604 sq ft) EU headquarters, strategically located in the port city of Halmstad, Sweden.