Share
One of Japan’s top hook makers will be back on a European trade show floor again this year showcasing its four main brands.
Sasame was last at the European trade show in 2023 in Budapest, but is looking to highlight its Sasame, Shout!, RYUGI and Junglegym brands and its new offerings in Braitslava in June at what it describes as the ‘best timing for the show.’
Sasame’s Takaki Oda told Angling International: “We are preparing new products for all these brands. Although our main market is Asia, which accounts for 70% of our sales, Europe is a very important market for Sasame and we are keen to maintain our relationships with our distributors in the region. We are also looking to fill gaps in our distribution and are particularly targeting the Benelux countries.”
Despite the emergence of digital communication, which became the norm during the COVID pandemic, Oda is still a big believer in face-to-face contact with his business partners. “It is still the most popular way of doing business. This fact was underlined at the two major fishing shows in Japan last year in Yokohama and Osaka. There was no decrease in visitors.
“In fact I hear that both shows are expecting to welcome the largest number of exhibitors to their shows in 2025.”
Sasame reported a slight increase in sales last year as revenue struggled to reach those before COVID. “There is little optimism in the trade currently,” added Oda. “The only hope for 2025 is the end of the war in Ukraine and to that end we are all praying for peace.”
T: +81 795 77 2622
oda@sasame.co.jp
www.sasame.net
