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Top secret! The new Jatsui Eging catalogue has been reserved for exclusive eyes only.
In a break from tradition, the Scorziello SASA brand gave its retail customers the chance to see its 2025 catalogue early and the wider trade will get the opportunity at this month’s Angling International LIVE.
Jatsui retailers have been able to order products, which includes rods, squid jigs, braids and tools, in time for the forthcoming eging season.
Scorziello SASA Export Manager Armando Zito told Angling International: “Over recent years Jatsui has continued to grow and this was reflected last year with the introduction of a new logo, increased brand activity and new lure designs. Our cooperation with retailers underlines our determination to be first in line for our valued customers.”
He added that the catalogue reveals details of Jatsui’s most important project of the last 12 months – the unveiling of the Midnight CGX rod range. A new rod developed by the Jatsui team, it has been inspired by the latest trends to emerge from Japan which will feature in the forthcoming season across the Mediterranean.
It is the result of seven months in the development stage, two trips to Asia, three different series of sample blanks and the invaluable input from Jatsui pro-team member Francesco Yuki, known for his YouTube streaming channel and his dedication to Japanese fishing styles.
Following the proud tradition of Jatsui in introducing a new lure every year, the brand is also introducing the CrossOver, which is a result of its continued search for new technology to deliver new lure features.
Zito added that 2024 has been a year of innovation for Scorziello SASA. He explained: “Last year we introduced the patented ‘Rubber Cloth’ design to our eging line-up. It was like a sensorial experience for anglers and the squid.
“This year we are following it up with the introduction of the VELVET cloth that delivers the surface of the squid jigs not in a common fabric but a velvet one which opens new horizons to the sensitivity of fishing.”
Next year will also herald the arrival of a new braid – the Jatsui Z8 Eging Pro. It comes in 150m spools and is said to have a very smooth surface and thin diameter. “It promises to deliver months of fun – and good catches – for anglers in the months to come,” predicted Zito.
All these new-for-2025 products can be seen at this month’s Angling International LIVE where visitors to the booth are welcome and are also invited to book a visit to the company’s headquarters in Italy.
Angling International LIVE Booth No: 405A
T: +39 (0) 828 346435
importexport@sasafishing.com
www.sasafishing.com
