Grundéns expands reach into Czech Republic and Slovakia

Fishing apparel and gear brand Grundéns has appointed Moris Distribution as its new distributor in the Czech Republic and Slovakia. The partnership will cover sport fishing, fly fishing, aquaculture and commercial fishing.

Janne Mahlamāki, General Manager of Grundéns EMEA, highlighted Moris’s long experience in the fishing and outdoor markets and the potential for it to expand the reach of his company’s products.

Martin Novak, Sales Director of Moris, said the collaboration will provide his company’s strong network across both countries with a comprehensive range of fishing apparel, footwear and equipment.

The partnership with Grundéns would affirm the family-owned business as the leading distributor in the region, he added.