Indian regular ready with new ranges and terms for bulk buyers

Since COVID, European show regular ADVIK Inc has made giant strides that has seen it move into a new facility three times larger than its previous one and increase its range of products considerably.

And the Indian manufacturer of products for the carp, coarse, sea and fly fishing sectors is looking forward to highlighting all the exciting developments to visitors to its booth at Angling International LIVE in September.

The company’s Vikram Paharia told Angling International: “We have grown dramatically since the pandemic in terms of product range, quality, delivery and capacity and are looking forward to showcasing these developments. We will also be introducing a whole new range of products alongside much improved versions of some existing models – and offering new pricing terms and offers for bulk buyers.”

ADVIK – a 20-year-old company based in Kolkata – is well known for having elaborately decorated booths at European trade shows in the past, and it intends to make itself a huge focus again at the first Angling International LIVE event. “Although the industry knows us very well now, the importance of one-on-one meetings with our existing and prospective clients cannot be overrated.

“In an era of the internet, social media and emails, physical interaction with clients adds to our understanding of what they need and increases trust in our partnership,” added Paharia.

ADVIK has a healthy export market across Europe and delivers its products to countries that include the UK, Germany, Netherlands, Poland, Czech Republic, Slovakia, Romania, Hungary, Belgium, France, Italy and Sweden.

“We believe in offering superior quality at fair prices to our customers and are looking to work hand-in-hand with them in the growing market scenario where a lot of manufacturing is moving to India from China and other Asian countries.”