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Foundation Outdoor Group appoints new Brand Ambassadors


Foundation Outdoor Group, the world’s largest supplier of rod building components, supplies, equipment and instruction, has welcomed Stephanie Aderhold and Mary Christy as the latest additions to its ambassador team.

Both are described as ‘exceptional’ rod builders who bring a wealth of passion, expertise and dedication to further reinforce Foundation’s commitment to promoting the art and industry of custom rod building.

“We are thrilled to welcome Stephanie and Mary to our Ambassador Team,” said Brook Oliva, President and COO at the Foundation Outdoor Group. “Their extensive knowledge, passion for teaching and dedication to the art of custom rod building make them invaluable additions to our team. We eagerly anticipate collaborating to promote custom rod building and the growth of our industry and trade.”

Aderhold, an accomplished rod builder and business owner, brings years of expertise in the custom rod building industry. She specialises in marbling and crafting decorative custom rods, producing a multitude of exquisite creations for her and her husband Kevin’s company, Bait Slinger Custom Rods.

“I’m excited to join the Foundation team and to advance our craft,” said Aderhold. “Custom rod building continues to grow, reaching more and more anglers every day. Joining the Foundation Outdoor Group team is a great way for me to lend a hand and to share my artistic experience with new builders.”

Christy, a seasoned custom rod builder with 12 years of experience, has honed her rod building skills working alongside her husband, Wes Christy.

A specialist in decorative wraps, she is dedicated to empowering fellow custom rod builders through various educational channels, including online classes, in-person workshops and live videos. She firmly believes that every rod builder has the ability to master decorative wraps and other aspects of the craft, which is why she shares her extensive knowledge with the community.

“With the strength of the Foundation Outdoor Group behind me, I am confident that we can educate even more new rod builders,” said Christy. “And with leading brands like American Tackle, MHX and CRB, I know that we are bringing the best products in the market to our customers and viewers.”

The Foundation Outdoor Group says its Ambassador Team is pivotal to the mission of connecting people with exceptional products and brands that elevate their outdoor experience. By engaging with a diverse and passionate group of ambassadors, the brand fosters a strong sense of community and commitment to the great outdoors.

Main picture: Stephanie Aderhold with Foundation Outdoor Group members. Second picture: Mary Christy.

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