Italian OEM line supplier Gruppo DP is proud of its long association with China Fish, which started in 1995 when it became the first western company to exhibit at the show. Since then it has ...

Industry icon Lars Svendsen is back in the business. Supporting his sons in their Nordic Fieldsport venture, he tells Angling International: “It was easier to enter the trade in my day.” Angling International: What have ...

Shimano is a brand that is steeped in history, drawing deep on its Japanese culture in the relentless pursuit of innovative rod technology. Its famed JDM rods and equipment are a benchmark that has defined ...

A leading figure with one of the world’s largest business consultancies has called on the fishing tackle industry to challenge ‘unfair competitors’ operating on the standards of the products they sell. Marko Uhl (below), a ...

With so many rod manufacturers exhibiting at China Fish, it takes something special to stand out. For Hanhigh rod factory owner Wang Qian Gang, that ‘something’ is a deep understanding of the European market – ...

I attended the second EFTTA Annual Summit in Berlin earlier this month where the notion of ‘togetherness’ was made a central theme. How different angling bodies could harness shared experiences, shared insights and, of course, ...

Max Lester (above right), co-founder of Partners in Prime, writes: Try this quiz: can you name the biggest selling lure brand across Europe’s five largest Amazon sites – the UK, France, Germany, Italy and Spain? ...

China Fish – one of the world’s major shows for the industry – prides itself on delivering ‘unparalleled’ value for visiting buyers. And to back up its claim, it has highlighted five priceless advantages that ...

Ivan Seurattan stood on the banks of a Florida pond, surrounded by the sportfishing kingdom. The banks in front of him bustled with the whir of brand-new fishing reels. The waters beyond them rippled from ...

In predator fishing, genuine breakthroughs are rare. New colours, new shapes, new packaging – these arrive every season. But a product that truly changes how anglers approach the water is something else entirely. For Nordic ...

Bass fishing will always be the darling in the US, but one of Japan’s top lure brands, which entered the US market last year, is on a mission to promote a popular style from its ...

Nordic Fieldsport is on a mission to acquire iconic brands with the potential for global growth. The company’s Nils Folmer Jørgensen explains why its latest addition, Wolfcreek Lures, is a perfect fit. A brand is ...

China’s manufacturers of tackle are looking further afield than the United States for export markets because of the tariff trade war. That’s the view of Li Jiang, the owner of one of the world’s largest ...

In today’s global angling trade, success depends on far more than simply having good products. Competition is intensifying. Supply chains are faster, new players are emerging and manufacturers are bringing similar products to market at ...

There are many ways to stand out at a trade show, but few are as effective as knowing exactly who you want to talk to and what you want to say when you find them. ...