“We have developed a comprehensive and versatile range to power up our search for distributors and sales agents in northern European, especially Scandinavia,” says SERT, the ambitious French owner of the Sakura predator brand. “For ...

There’s a renewed energy around EFTTEX this year – and if the reaction across the global tackle trade is anything to go by, 2026 is shaping up to be a pivotal edition of Europe’s leading ...

One of the world’s largest suppliers of fishing tackle has described how it monitors digital sales giant Temu to ensure copies of its products are not available on the site. Rather Outdoors, the owner of ...

An emerging and fast-growing UK-based sea fishing brand has spent the last three years developing a range of rods for the European market – and is ready to export them across the region. AKIOS, which ...

For first-timers, ICAST seems impossible to believe. An entire village of tackle manufacturers, conservation organisations and industry leaders spread out over a blue carpet spanning 44,000sqm. In one corner, countless brand new products – most ...

In an industry increasingly driven by speed, specialisation and differentiation, European tackle brands sourcing from China face a familiar challenge: how to find the right factories, manage them efficiently and turn ideas into finished products ...

Max Lester (above right), co-founder of Partners in Prime, writes: Amazon continues to divide opinion across the fishing industry. For some brands and distributors, it represents opportunity, for others, uncertainty and risk. Much of this ...

The outdoor industry is renowned for the delivery great products that enjoy high demand from consumers. However, that ability to deliver great products to a hungry market is being compromised by an industry that lacks ...

The global fishing tackle industry is entering a new phase. One defined not only by what products are made, but also by how they are marketed, sold and discovered. It’s clear to me from what ...

Since its launch in 1991, China Fish has grown into Asia’s largest international fishing tackle trade show, renowned for its focus on direct sourcing from manufacturers. The upcoming China Fish 2026 show will bring together ...

Italian OEM line supplier Gruppo DP is proud of its long association with China Fish, which started in 1995 when it became the first western company to exhibit at the show. Since then it has ...

Industry icon Lars Svendsen is back in the business. Supporting his sons in their Nordic Fieldsport venture, he tells Angling International: “It was easier to enter the trade in my day.” Angling International: What have ...

Shimano is a brand that is steeped in history, drawing deep on its Japanese culture in the relentless pursuit of innovative rod technology. Its famed JDM rods and equipment are a benchmark that has defined ...

A leading figure with one of the world’s largest business consultancies has called on the fishing tackle industry to challenge ‘unfair competitors’ operating on the standards of the products they sell. Marko Uhl (below), a ...

With so many rod manufacturers exhibiting at China Fish, it takes something special to stand out. For Hanhigh rod factory owner Wang Qian Gang, that ‘something’ is a deep understanding of the European market – ...