I attended the second EFTTA Annual Summit in Berlin earlier this month where the notion of ‘togetherness’ was made a central theme. How different angling bodies could harness shared experiences, shared insights and, of course, ...

Max Lester (above right), co-founder of Partners in Prime, writes: Try this quiz: can you name the biggest selling lure brand across Europe’s five largest Amazon sites – the UK, France, Germany, Italy and Spain? ...

China Fish – one of the world’s major shows for the industry – prides itself on delivering ‘unparalleled’ value for visiting buyers. And to back up its claim, it has highlighted five priceless advantages that ...

Ivan Seurattan stood on the banks of a Florida pond, surrounded by the sportfishing kingdom. The banks in front of him bustled with the whir of brand-new fishing reels. The waters beyond them rippled from ...

In predator fishing, genuine breakthroughs are rare. New colours, new shapes, new packaging – these arrive every season. But a product that truly changes how anglers approach the water is something else entirely. For Nordic ...

Bass fishing will always be the darling in the US, but one of Japan’s top lure brands, which entered the US market last year, is on a mission to promote a popular style from its ...

Nordic Fieldsport is on a mission to acquire iconic brands with the potential for global growth. The company’s Nils Folmer Jørgensen explains why its latest addition, Wolfcreek Lures, is a perfect fit. A brand is ...

China’s manufacturers of tackle are looking further afield than the United States for export markets because of the tariff trade war. That’s the view of Li Jiang, the owner of one of the world’s largest ...

In today’s global angling trade, success depends on far more than simply having good products. Competition is intensifying. Supply chains are faster, new players are emerging and manufacturers are bringing similar products to market at ...

There are many ways to stand out at a trade show, but few are as effective as knowing exactly who you want to talk to and what you want to say when you find them. ...

Istvan Pal – Managing Director of Hungarian tackle supplier Energofish – is a staunch supporter of a European trade show, but he admits he travelled to Brussels for the latest show with reservations. However, it ...

Thibault Longis, the Product & Marketing Director of SERT, is sitting in the lobby of the Crowne Plaza in Weihai, China and talking passionately about a brand strategy that has been a year in the ...

By its own admission KastKing is in a hurry to establish itself in Europe. And if its first ever appearance at the region’s tackle trade show is a reliable indication, it won’t be long before ...

International tackle brands are being encouraged tap into a market that attracts more than two million anglers and is represented by an event which has become a heartbeat of the industry. The Pescare Show has ...

Shimano is renowned for the groundbreaking technologies that have kept it at the forefront of reel design – a fact underlined by the myriad of awards it has won at trade shows across the globe. ...