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“We have developed a comprehensive and versatile range to power up our search for distributors and sales agents in northern European, especially Scandinavia,” says SERT, the ambitious French owner of the Sakura predator brand.
“For big pike fishing, our best-selling Baffeur Jerk has quickly become an essential lure in France and across Europe. “To ensure it remains as effective as ever, we are committed to its continuous evolution. This season, we have expanded the range and developed five new colours, which will undoubtedly help us extend its reach into new markets such as Scandinavia.”
Angling International: What was the process of developing and testing the Baffeur Jerk?
SERT: Tanguy Marlin is Sakura’s product manager in charge of lure development. With over thirty years of experience in lure fishing and product design, combined with year-round fishing in spots across Europe, he can develop the best lures while also adding his personal touch to the colour schemes. The Baffeur Jerk is a perfect example. The creation of any lure is the result of careful thought to solve a problem encountered during fishing or to introduce a specific action that fish have not yet seen. That’s the way to trigger more strikes – even from predators under heavy fishing pressure. The Baffeur Jerk is a prime example, as its unique features set it apart from the competition. Our team of ambassadors also plays a key role in validating products and new colours created by Tanguy. Traveling and fishing across Europe and the world helps refine the selection of models and colours to be marketed, which is a real added value for Sakura and its distributors.
Angling International: What does Sakura add to the market that makes it a good addition to anyone’s catalogue?
SERT: Sakura is a strong brand with 20 years of experience, offering a comprehensive concept to its distributors and retailers. Our range allows anglers to equip themselves almost entirely, whatever the freshwater or saltwater lure fishing technique. Our pricing is also a key factor, as it enables everyone to access high-quality gear at a reasonable cost. While the Baffeur Jerk is our flagship lure for pike, our dedicated rod ranges Ryokan FW and Dark Player, our trout models Tsubaki and Hakari, and our extensive selection of soft lures complete a highly attractive offering.
Angling International: What makes an ideal new business partner for SERT in a new territory?
SERT: We believe that a passion for lure fishing and a good knowledge of the market are essential to create real synergy between us and our distributors. We maintain regular contact with our partners and can adapt our ranges to their needs. In today’s world, a distributor who can promote our products on social media and other platforms is a major asset.
Angling International: What support and services – and future products – can SERT promise to such a partner?
SERT: As mentioned earlier, SERT is able to offer, where possible, exclusive ranges perfectly tailored to the market. This can range from special colours to a range of rods. This is a real advantage that makes a difference in terms of results. Our new website, designed to match our commercial ambitions, now meets customer demand with a user-friendly showroom, rigorous logistics and efficient after-sales service.
