“We have developed a comprehensive and versatile range to power up our search for distributors and sales agents in northern European, especially Scandinavia,” says SERT, the ambitious French owner of the Sakura predator brand. “For ...

There’s a renewed energy around EFTTEX this year – and if the reaction across the global tackle trade is anything to go by, 2026 is shaping up to be a pivotal edition of Europe’s leading ...

In an industry increasingly driven by speed, specialisation and differentiation, European tackle brands sourcing from China face a familiar challenge: how to find the right factories, manage them efficiently and turn ideas into finished products ...

Max Lester (above right), co-founder of Partners in Prime, writes: Amazon continues to divide opinion across the fishing industry. For some brands and distributors, it represents opportunity, for others, uncertainty and risk. Much of this ...

The global fishing tackle industry is entering a new phase. One defined not only by what products are made, but also by how they are marketed, sold and discovered. It’s clear to me from what ...

With so many rod manufacturers exhibiting at China Fish, it takes something special to stand out. For Hanhigh rod factory owner Wang Qian Gang, that ‘something’ is a deep understanding of the European market – ...

I attended the second EFTTA Annual Summit in Berlin earlier this month where the notion of ‘togetherness’ was made a central theme. How different angling bodies could harness shared experiences, shared insights and, of course, ...

Max Lester (above right), co-founder of Partners in Prime, writes: Try this quiz: can you name the biggest selling lure brand across Europe’s five largest Amazon sites – the UK, France, Germany, Italy and Spain? ...