In an industry increasingly driven by speed, specialisation and differentiation, European tackle brands sourcing from China face a familiar challenge: how to find the right factories, manage them efficiently and turn ideas into finished products ...
Chinese lure manufacturer Goofun will use this year’s China Fish trade show to build on the momentum it generated at EFTTEX, offering international visitors a limited, appointment-only incentive aimed at emerging brands and distributors looking ...
Max Lester (above right), co-founder of Partners in Prime, writes: Amazon continues to divide opinion across the fishing industry. For some brands and distributors, it represents opportunity, for others, uncertainty and risk. Much of this ...
The global fishing tackle industry is entering a new phase. One defined not only by what products are made, but also by how they are marketed, sold and discovered. It’s clear to me from what ...
With so many rod manufacturers exhibiting at China Fish, it takes something special to stand out. For Hanhigh rod factory owner Wang Qian Gang, that ‘something’ is a deep understanding of the European market – ...
I attended the second EFTTA Annual Summit in Berlin earlier this month where the notion of ‘togetherness’ was made a central theme. How different angling bodies could harness shared experiences, shared insights and, of course, ...
“Once you have this boot in your hands, you will want it in your catalogue.” Gianluca Barbirato is throwing out a challenge to European distributors. After years of development, the man with an unashamed passion ...
Max Lester (above right), co-founder of Partners in Prime, writes: Try this quiz: can you name the biggest selling lure brand across Europe’s five largest Amazon sites – the UK, France, Germany, Italy and Spain? ...
SERT plans to demonstrate the power of its new House of SERT business model by applying it within one of Europe’s most competitive tackle markets. The French supplier has re-shaped and modernised its carp brand, ...
Are you confident your products will succeed in Europe? Entering a new region of 30 separate territories can be daunting, and hoping everything works seamlessly is risky. That’s why Outdoor Eye, the agency founded by ...
In today’s global angling trade, success depends on far more than simply having good products. Competition is intensifying. Supply chains are faster, new players are emerging and manufacturers are bringing similar products to market at ...
There are many ways to stand out at a trade show, but few are as effective as knowing exactly who you want to talk to and what you want to say when you find them. ...
Thibault Longis, the Product & Marketing Director of SERT, is sitting in the lobby of the Crowne Plaza in Weihai, China and talking passionately about a brand strategy that has been a year in the ...
You should be reading this before EFTTEX opens its doors in Brussels, so I want to tell you about three exhibiting businesses that particularly deserve your attention. EFTTEX has always been proud of its international ...
Some crises are too big, too slow-moving, and too far outside the product showroom to feel urgent. But make no mistake, pollution is now a clear and present danger to the tackle trade. Just look ...
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China Fish set for 2024 returnMarch 21, 2023
