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On its return to EFTTEX, the world’s largest supplier of fishing tackle has underlined the importance of trade shows.
Pure Fishing made a triumphant return to Europe’s top industry event – its first since 2019 – by winning three Best New Product Awards for its Prologic Signature Heavy Duty Chest Waders, Prologic Combat Ultra-Classic Paracord 12ft 3.5lb Rod and PENN Battalion Solid Giant Popping Rod.
Jan Mertens (main image, centre), Sales Director for Pure Fishing EMEA, underlined the importance of industry shows for launching new products, strengthening partnerships and bringing the industry together for valuable face-to-face discussions.
Mertens told Angling International: “The event was a very positive one for the company, providing an excellent platform to showcase our latest innovations and engage directly with key retailers, distributors and industry partners. We generated strong interest and pre-orders for new products, received excellent feedback on our booth and product presentation and reinforced the value of face-to-face discussions in building stronger partnerships across the industry.
“The positive response to our return to EFTTEX, combined with the opportunity to reconnect with customers and the recognition of winning three industry awards, further highlighted the strength of our brands, our commitment to innovation and the importance of trade events as a platform for launching products and strengthening industry relationships.”
He added that the combination of strong customer response, advance order activity and industry recognition reinforced the strength of Pure Fishing’s brands and demonstrated the continuing importance of trade exhibitions as a platform for product launches, relationship building and business growth across the angling sector.
