St. Croix enters into historic distribution agreement

FishUSA Wholesale has entered into an historic deal to become an authorised wholesale distributor of St. Croix rods and SEVIIN reels.

The agreement is part of St. Croix’s first expansion into wholesale distribution, creating new opportunities for independent fishing retailers to offer the legendary rod brand to its customers.

“For the first time, retailers will be able to access St. Croix products through an authorised wholesale partner, and we are incredibly proud that FishUSA Wholesale was chosen to help lead that expansion,” said Billy Hines, Director of Merchandising. “St. Croix is one of the most trusted names in fishing, and this partnership reflects our commitment to helping independent retailers stock the brands and products their customers want most.”

For decades, St. Croix has earned the trust of anglers and retailers through its commitment to performance and craftsmanship. By adding St. Croix and SEVIIN to its wholesale assortment, FishUSA Wholesale will help make the brand more accessible to independent fishing retailers through a streamlined ordering experience and reliable fulfillment. The agreement brings together two companies with deep roots in fishing and a shared commitment to supporting the businesses that serve anglers.

Fish Wholesale USA serves tackle shops, retailers, guides, outfitters and other fishing businesses across the country with access to more than 60,000 leading brands.