Academy Sports + Outdoors names top supplier of the year

GSM Outdoors – the owner of more than 40 outdoor sporting brands – including Bagley Baits, Bill Lewis Fishing and Northland Fishing Tackle – has been named supplier of the year by one of North America’s leading suppliers of gear.

Academy Sports + Outdoors named the Texas company as its top supplier for 2025. “This recognition means a great deal to our entire team. It reflects the hard work, consistency and partnership focus that drives everything we do – from delivering quality outdoor products to supporting our retail partners every day,” said GSM.

We’re grateful to the Academy team for this honour and to every member of GSM who helped earn it. Strong partnerships like this are what push us to keep improving and delivering more value.”