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One of France’s top fishing tackle suppliers is relaunching its specialist sea fishing brand.
SUNSET, renowned in sea fishing circles for techniques practiced from both the boat and shore – particularly surfcasting – was created by SERT in 1989. It has grown by specialising in the development of equipment capable of meeting the unique demands of saltwater fishing and delivering casting power, durability against the elements, detection of bites from a long distance and resistance to the marine elements.
“SUNSET is entering a new era,” said Nicolas Minvielle, a Product Manager with the brand. “The name ‘Sunset’ evokes the unique moment when the sun disappears behind the horizon, the sea becomes calmer and fishing conditions are at their best.”
Three natural levels have become the foundation of the new SUNSET:
SANDLINE – Built for accessible, reliable performance from the shoreline
SEAPULSE – Designed for anglers seeking more sensitivity, rhythm and control.S
SKYRIDGE – Crafted for premium performance, technical precision and elevated fishing experiences.
“Together, SANDLINE, SEAPULSE and SKYRIDGE create a coherent and emotional product architecture. They are not just product names, but three natural dimensions connected by one moment, the sunset,” added Minvielle.
