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Livingston Lures continues to build momentum across Europe on the back of its award-winning success at shows in the region.
The US-based lure aupplier has underlined the importance of European trade events in accelerating its expansion across the region, citing strong commercial returns, growing brand recognition and a rapidly developing distribution network.
Erick Arnoldson, Vice President of Operations at the Texas company, described its presence at EFTTEX and other key European events as ‘extremely successful’ with the shows playing a key role in driving its European strategy.
“EFTTEX has been instrumental for us – not just for brand exposure, but for building meaningful distributor and retailer relationships across multiple countries. Its given us direct access to key buyers, media and industry partners all in one place.
“Among the major highlights from recent shows have been both commercial wins and brand-building milestones. Winning in the EFTTEX New Product Awards has proved particularly significant, providing a fast-track for awareness, credibility and adoption across Europe.
“It was an honour to receive these awards – two, I might add,” Arnoldson said. “It reinforces that European anglers understand what we’re bringing to the table, and as sales continue to grow, it’s clear they’re seeing real results on the water.”
The company has leveraged the wins extensively across social media, email campaigns, dealer communications, packaging and trade show materials to maximise visibility and commercial impact.
Looking ahead to this year’s EFTTEX in Barcelona, Arnoldson confirmed Livingston will unveil a series of new products, including larger versions of its Critter and Mustang lures, alongside two all-new introductions: the Brute, a dedicated pike lure, and the Journeyman swimbait.
In total, the company expects to launch five or six new lures, many of which have been designed and tested in the Netherlands.
In addition to new releases, Livingston will showcase its broader portfolio, including award-winning models and established performers from its European predator series such as the Menace, Critter and Mustang. The display will also feature products spanning bass and saltwater applications, as well as the Rick Clunn-designed RC Kicker Series.
Arnoldson added that its European expansion strategy is progressing in line with expectations, with distribution growth, geographic reach and market adoption all trending positively. “Distribution growth is expanding as planned, geographic expansion remains targeted and deliberate and strong trade show performance is converting into real business. Overall brand momentum is building rapidly.”
Core markets currently include France, Germany and the Netherlands with an additional focus on Scandinavia – particularly Sweden and Finland – alongside Spain, Italy and Eastern Europe.
The company acknowledged that building brand awareness and educating European anglers on its technology has been its biggest challenge to date. This has been addressed through a combination of product demonstrations, targeted marketing campaigns and collaborations with influencers and YouTube creators, supported by media coverage and dealer education initiatives.
Livingston is positioning itself as a strong partner for European distributors and retailers, emphasising its differentiated technology, award-winning product design and comprehensive marketing support. “We offer a true point of differentiation backed by performance, along with the tools to help partners sell successfully. Our approach is built around flexible, growth-focused partnerships designed for long-term success,” added Arnoldson.
T: +1 210 410 2041
erick.arnoldson@livingstonlures.com
www.livingstonlures.com
