Best selling spinner creator to invest $1.4m in retail sales

The creator of the number one selling inline spinner on Amazon for the last two years has announced a $1.4m advertising campaign aimed at bricks and mortar retailers for the first time.

RoxStar Fishing will be at ICAST next week where it will be unveiling the Fly Striker for wholesale distribution. The landmark event marks a major expansion for the family-owned company in taking its highly acclaimed product to a wider audience through retail partnerships.

The company says that it is investing $1.4m in advertising over the coming year to significantly enhance brand awareness and reach more fishing enthusiasts across the US.

“The robust ad campaign will leverage multiple channels, including digital marketing and social media alongside traditional advertising to ensure maximum visibility and engagement,” says the company.

It adds that those attending ICAST will have the chance to check out the Fly Striker first hand and meet the team behind its success. “Known for its superior quality and performance, the Fly Striker has already become a favourite among anglers and this retail availability will make it even more accessible to the fishing community,” says RoxStar.

The company has also announced a partnership with Flies For Vets, a non-profit organisation dedicated to supporting veterans. For every sale made, RoxStar Fishing will donate one dozen flies to the cause.