French tackle supplier goes direct with new webshop

French fishing tackle manufacturer Amiaud has launched an e-shop in a move that has been described as a turning point for the company.

The business, which has a history of dealing with professionals within the business, has started selling direct through www.amiaudshop.com in a ‘targeted and consistent way’ on certain ranges.

Writing on LinkedIn, the family-owned company, which has been making fishing equipment since 1971, said it has been working on the project for several months with a clear ambition to modernise its digital presence and take a step forward.

“The result is a modern, intuitive platform designed to bring our world closer to all enthusiasts. The first results have already been very encouraging and confirm the relevance of this development.”