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GSM Outdoors unveils new Frog Factory brand


GSM Outdoors, the US owner of over 40 fishing, hunting and shooting companies, has launched a new brand – the Frog Factory.

 With the intent of delivering products in the category of frogs, toads, and hollow-body topwaters, the Frog Factory comes out of the gate offering existing, proven products in the Boom Boom Frog and the Ribbit.

“We’re constantly being asked to develop frogs and toads by our pros and end-users,” explained Crispin Powley, GSM Senior Vice President of Fishing. “After hearing that we needed to ‘design something like a Ribbit’ enough times, we decided that it was better to own the original than try to design around it. This brand will be a fun combination of proven designs and modern innovative concepts that will ultimately add value to the frog category in every angler’s tacklebox.”

“I can’t tell you how excited I am to be working with the gang at GSM to launch the Frog Factory brand,” says MLF Pro and Boom Boom Frog creator Fred Roumbanis. “The foundation of the brand will be my Boom Boom frogs and the iconic Ribbit series, but we also already have several awesome new products in the works that I can’t wait to get in my hands. Frog fishing is something that I’ve based my career around and I’m ecstatic to help start a brand dedicated to serious frog fishermen.”

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