Shimano warning to investors as tackle sales remain firm

Fishing tackle sales at Shimano have remained firm for the first nine months of 2025, but the group warns the outlook for the rest of the year remains cautious due to trade policies across the world and rising geopolitical risks caused by international conflicts.

Reporting a 4.8% sales increase in fishing gear compared to the previous nine months to 84,435m yen, Shimano said that operating income decreased 31.2% to 6,409m yen.

On a group-wide basis net sales rose 4.8% to 351,020m yen with operating income decreasing 27% to 36,656m yen. Sales from Shimano’s giant bicycle components increased 4.9% from the same period to 266,243m yen.

It told investors:” While the interest in fishing tackle continued, sales remained firm and adjustments of market inventories made progress.”

Shimano said that sales in its domestic market of Japan remained lacklustre due to a decline in consumer spending sparked by rising prices and extreme heat in the region.

The US continued to be Shimano’s pacesetter with sales remaining strong during the period, supported by favourable offshore fishing conditions mainly in the west coast and north-east areas. Market inventories remained at an appropriate level.

Eastern European tackle sales benefited from favourable market conditions with the rest of the region delivering strong revenue thanks to stable weather conditions.

Demand for the group’s high-priced reels – particularly from the Chinese market – helped deliver strong sales in Asia as adjustments in inventory made progress.

In the Australian market, sales were strong as inventories remained at an appropriate level, supported by stable fishing conditions.

Shimano highlighted brisk sales of its Poison Ultima, the pinnacle of its Poison bass rod series, and the Shimano SW spinning reel following its recent launch.