Iconic Swedish lure brand acquired by Leech Eyewear and Headbanger owner

The owner of Leech Eyewear – an exhibitor at EFTTEX earlier this year – and Headbanger Lures has made another major acquisition in Scandinavia.

Cultura Piscandi Group AB, which describes itself as the ‘House of Brands’, has taken over Zalt AB, the Swedish based maker of lures that was founded by Peter Af Rolén and traces its history back to 1987.

Stefan Svan, CEO of the Cultura Piscandi Group AB, said: “We are incredibly excited about our latest addition to the family. To have the opportunity to promote the classic company, Zalt, is a great honour. Zalt is a name that awakens respect and nostalgia among anglers worldwide.

“It complements our portfolio in a fantastic way and we see great opportunities to further develop the brand together, strengthen our position in the market and create added value for our customers – both in Sweden and internationally.

“It feels especially inspiring to build on the fine relationship we have with Peter Af Rolén who through his craft and passion laid the foundation for Zalt’s strong brand.”

Swedish-based Piscandi Group AB is a growing business that focuses on fishing and outdoor lifestyle products. Today it comprises Leech Eyewear, Headbanger Lures and Zalt.