Mud Hole expands product offering and launches new website

One of the world’s largest suppliers of custom rod building components has expanded its product portfolio with the addition of a comprehensive range of fishing gear to provide a one-stop-shop for its customers.

As part of its long-term strategic growth plan and in an effort to provide rod builders with one source for all its supplies, Mud Hole Custom Tackle – part of the Foundation Outdoor Group – has increased its product range and launched an updated website.

The announcement follows the success of Mud Hole’s expanded Retail Showroom in Oviedo, Florida, earlier this year, offering walk-in customers everything to build rods, but with the addition of reels, line, baits, terminal tackle, and even fully built fishing rods to complete their full fishing set-up.

“The success of our storefront has proved there’s a strong demand for both rod building and fishing gear in one place. The Retail Showroom has been servicing our rod building customers for over five years, and the appetite for traditional fishing gear since we expanded in 2025 has been tremendous,” said Hunter McKamey, Mud Hole Vice President.

“We’re working with some of the biggest names in fishing, from AFTCO and Daiwa to Shimano and Z-Man, to bring our customers the most popular gear available. Now, we’re able to expand this offering to our customers across the globe through MudHole.com.

“Mud Hole’s expansion into traditional fishing gear is a natural progression of the rod building business. As the world’s experts in fishing and custom rods for almost 50 years, understanding the specific purpose and design of each custom build, there’s no other company in fishing better equipped to provide customers with guidance on the angling products that match their custom fishing rod, application, or fishery.”

“The worlds of rod building and traditional tackle aren’t separate and are integral to each other” said Brook Oliva, Mud Hole’s President and 22-year veteran of the company. “We’re confident that bridging the gap between custom rod building and fishing products will not only better serve our traditional customer community but will also help grow the craft of rod building across the globe.”

To see the wide variety of both custom rod building and traditional tackle from fishing’s biggest brands, visit MudHole.com.