USA President-elect joins Rapala VMC Global Management Team

Rapala VMC Corporation has announced the appointment of Travis Tuma to its Global Management Team.

Tuma (pictured left with Marcus Twidale) joined Rapala VMC USA in 2006 as Sales Manager. He became member of the US Senior Leadership Team in 2022 as Vice President of Sales.

He will take on the role of Rapala VMC USA President on January 1st, 2026, as current President Marcus Twidale returns to Europe to take on a new role as head of Rapala Brand and Group Strategic Brand Management. Tuma will continue to lead U.S. sales as part of the Rapala VMC USA Senior Leadership Team.

“I am very pleased to have Travis in the Global Management Team. He brings with him strong focus on sales and deep knowledge on our biggest market area, USA. As a colleague, he is a highly valued team member and complements the current Global Management Team perfectly. I want to congratulate him on his appointment,” said Rapala VMC Corporation President and CEO Cyrille Viellard.