Award-winning lure brand announces major US sales deal

Livingston Lures – an award winner at Europe’s top trade tackle show last week – has announced a major sales partnership in the US.

The brand – renowned for its patented Electronic Baitfish Sound (EBS) technology – has linked up with Sokol Associates, which will be handling its sales across the Midwest. The collaboration strengthens Livingston’s retail presence in the region and will provide expanded support for dealers, distributors and consumers.

“We are excited to partner with Sokol, a family-run sales and marketing agency with its roots stretching back to 1955,” said Erick Arnoldson, Vice President of Sales for Livingston. “The company shares our values and commitment to growth and has a reputation for professionalism and ability to adapt in today’s market.

“It is the perfect partner as we expand our retail footprint and continue to bring innovative products to anglers everywhere.”

The partnership comes at a time of rapid growth for Livingston as the company continues to expand its product lines in both the US and Europe, where it attended the region’s trade show, EFTTEX – coming away with an award for the best hard lure (main picture).