ICAST regular set to become household name following acquisition

AVID Sportswear, a regular exhibitor at the world’s largest fishing tackle trade show in the US, has been acquired by an investment company that has pledged to transform the brand into a household name.

Fortified Equity, a family-based company that targets small to mid-sized investment opportunities, has taken over the business and installed Peter Angle – Interim President for the last two years – as its Chief Executive Officer.

“AVID has only begun to scratch the surface of its potential and with Peter’s leadership the brand is positioned to grow into a household  name for those who live and love the outdoor lifestyle,” said Ashley Martin, a founding Fortified partner.

“What drew us to AVID is the strength of its community and authenticity behind the brand. This is more than apparel. It’s a way of life for people who value time outdoors with friends and family. We see tremendous opportunity to honour that foundation while helping AVID scale its reach and impact globally,” added Allen Mescher, fellow founder.

Angle, a seasoned executive in the apparel and sporting goods industry, added: “AVID was built on passion for life from coast to camp and that authenticity is what makes it special. Our vision is to elevate AVID both as a performance leader and lifestyle statement, delivering innovative gear that excels in the outdoors while connecting with a broader audience that shares our love for adventure.

“With the support of Fortified Equity we are ready to take AVID to the next great chapter.”