Foundation Outdoor Group notches up 18th industry award
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Foundation Outdoor Group picked up its 18th industry product award across its brands at the world’s largest fishing tackle trade show this week.
The company’s Mud Hole followed in the illustrious footsteps of previous ICAST winners American Tackle and CRB PRO when it was voted best in the Custom Tackle and Component category with its All-in-One Spinning Rod Building Kit.
“It is an honour to bring home yet another product award to our Oviedo, Florida headquarters,” said Brook Oliva, Foundation Outdoor Group President and COO. “This is truly a team effort. From product development to marketing to fulfillment, every one of our team members plays a part in our success, and I am proud to share this honour with our entire organisation.
“The Mud Hole All-In-One Spinning Rod Building Kit was designed to make custom rod building attainable to anyone. With expertly selected rod building components and supplies, and the easy-to-follow, step-by-step instruction book included in convenient and retail-friendly packaging, getting started in rod building has never been easier.”
Along with the Spinning Rod Kit, Mud Hole offers All-In-One Rod Building Kits for casting, fly and even ice fishing rods at affordable prices.
“The development of the All-In-One Kits required our team of rod building professionals and product designers to take a step back and simplify the craft for new builders,” added Foundation Outdoor Group Vice President, Hunter McKamey. “Everything from the selected components and supplies to the instructions, the free online rod building content and even the box design, was carefully considered to help bring rod building to new enthusiasts.”
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