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A clear trend has emerged in the key European markets of feeder and method feeder fishing.
Anglers are increasingly favouring convenience and are opting for baits that require no preparation. Recognising the trend, Hungarian baitmaker Energofish has – over the last three years – been developing a professional groundbait range that requires no time or investment before fishing.
The company says: “The Ready Carp Groundbait Series includes eight different flavours and thanks to the texture, they do not need any added water except on particularly sunny days. They are coloured, strongly flavoured carbohydrate-based mixes that are made from carefully selected ingredients.”
Designed for anglers targeting carp in lakes or rivers, each one comes in 1000g packages to offer excellent value for money for time-constrained anglers.
With their eye-catching fiery-red packaging, the Ready Carp Groundbaits stand out on store shelves, promising a modern, effective and professional bait – one that truly delivers, says Energofish.
“The recommended retail price is 10% to 30% lower than most other ready-to-use groundbaits on the market, while still ensuring a competitive margin for retailers,” adds the company.
“A key focus during the development was ensuring a long shelf-life without the loss of quality, which is why it is offered with a two-year guarantee. In our primary markets, the series has become a bestseller.
“Thanks to the healthy margins, retailers have been eager to stock the Ready Carp Groundbait Series, and the combination of solid marketing and proven catch results keeps anglers coming back for more – and that’s been the ultimate goal.”
The mix is also available in an OEM configuration as it is part of the company’s own range of manufactured products. It is offered in custom flavours, colours and unit sizes tailored to local market demands in packaging that best suits regional preferences.
