Daiwa recognises US and Canadian sales performances

Daiwa’s corporate sales staff across trhe US and Canada have recognised eight individuals and one rep group for their exceptional efforts in 2024.

The company’s ‘Summit’ awards, given for sales achievements by both an overall rep group and an individual rep, went to Maschmedt & Associates (main picture) for its efforts in the TALO states (Texas, Arkansas, Louisiana, and Oklahoma), and to Chris Shoplock with Gen3 Outdoors.

Daiwa National Sales Manager, Gerad Cawhorn, “The work by the Maschmedt crew – including Chris Berard, Matt Filliben, Bryan Head and Robert Wilson – saw solid gains in the placement of Daiwa’s fresh and saltwater rods and both our J-Braid and XBraid in tackle shops throughout the TALO states, and its support of dealer and Daiwa sponsored events within the territory was exceptional in taking our message directly to anglers.”

In honouring Shoplock (above left with Daiwa East Coast Regional Sales Manager Drew Sloane) with Daiwa’s coveted ‘Summit Leadership Award’ in his role with the recently-formed Gen3 Outdoors rep group, Cawhorn said, “His efforts have not only grown Daiwa’s saltwater business across our entire product line-up in the all-important East Coast market, but he also has been invaluable with his input as we continue to focus added efforts in designing and marketing area specific series like our new Blackline rods to striper anglers.”

Additionally, Daiwa recognised Filliben with its ‘Change Leader’ award, and Scott Neuschwender with Gen3 Outdoors with the ‘Dealer Development Driver’ award. Honoured with ‘Key Objective’ awards, Cale Engelage and Steve Johnson with Maschmedt & Associates received ‘Fastest To Market’ and ‘Low Profile Leader’ recognition, while Jeremy Morrison with Graywood Sporting Group earned the ‘Rod Master’ award.

Brad Olson with Ferguson-Keller was recognised for his leading sales numbers on Daiwa’s LT spinning reels, and Scott Dubiel with Rogers Sports Marketing earned honours with the ‘SW Spin 3 for 3 Master’ award for his sales in Florida.

‘We appreciate the efforts on behalf of Daiwa from all these gentlemen,” said Cawhorn. “Being able to recognise them in front of their fellow reps and the Daiwa staff, including a contingent from our parent company, at our national sales meeting continues a long-time Daiwa tradition. It’s a great way of truly saying thanks for the role they play in our success.”