Rapala on track to be one of most popular international brands in China

Finnish tackle giant Rapala is celebrating its success at last weekend’s 2025 Tianjin Fishing Show in China.

More than 2,000 exhibitors and 100,000 visitors attended the event and saw Rapala VMC receive two awards for its CountDown trolling lures and CountDown Bag Series.

“This was a great highlight for the Rapala brand in China and illustrates that it is on track to become one of the most popular international fishing brands in the country,” said the Rapala in a post on its LinkedIn page.